What Nordstrom can learn from Target’s Canadian experiment

March 12, 2014

Krystina Gustafson



Summary: Target’s experience in Canada can help Nordstrom avoid mistakes that they made as they entered the Canadian market.

Relevance: Super important for our client to study this carefully for their Canadian expansion, but also for the move to Dubai.

Lulu Guinness to open first store in Dubai

March 12, 2014

La Moda Dubai


Summary: British designer to open its first store in Dubai.

Relevance: There has been a lot of recognition towards Dubai from designers and stores which is a good sign for our client.

Fashion Forward Season 3 returns to Dubai

March 11, 2014 

Gulf News


Summary: The twice-yearly fashion week-style event is back with new and returning designers.

Relevance: Opportunity to work with new local and regional designers to cater to the UAE and regional customers.


Karachi fashion: Pakistan’s Javeri glams up runway

February 23, 2014

Emirates 24/7


Summary: Pakistani fashion is influential in Dubai.

Relevance: Outreach to work with designers like Javeri.

Dubai resident Arpita Kaur vying for Miss India 2014 crown

March 11, 2014

Emirates 24/7

Shuchita Kapur


Summary: Arpita Kaur, an Indian expat, based in Dubai has been shortlisted as one of the 25 finalists who will be competing for the very prestigious Femina Miss India 2014 title.

Relevance: It would be great to have someone like Ms. Kaur attend the Nordstrom opening show and play apart in the night’s activities.