High-context vs. low-context- The United Kingdom is a low-context culture, meaning that communication is explicit and there is very little reliance of non-verbal communication.

Individualism vs. Collectivism- The United Kingdom is one of the highest individualistic societies in the world, beaten by Australia and the USA. The British are a highly individualistic and private people. Children are taught from an early age to think for themselves and to find out what their unique purpose in life is and how they uniquely can contribute to society. The route to happiness is through personal fulfillment.

Power distance- The UK sits in the lower rankings of power distance its society believes that inequalities among people should be minimized. It interesting as research shows a lower power distance is found among the higher class in Britain than those classified in the working classes. A sense of fair play drives a belief that people should be treated in some way as equals.

Uncertainty Avoidance- The United Kingdom has a low score on uncertainty avoidance which means that as a nation they are happy to wake up not knowing what the day brings and they are happy to ‘make it up as they go along’ changing plans as new information comes to light. The British are comfortable in ambiguous situations – the term ‘muddling through’ is a very British way of expressing this. There are generally not too many rules in British society, but those that are there are adhered.

Masculinity vs. Femininity- Britain is a masculine society; highly success oriented and driven. This indicates that the society is driven by competition, achievement and success, with success being defined by best in field. A key point of confusion for the foreigner lies in the apparent contradiction between the British culture of modesty and understatement which is at odds with the underlying success driven value system in the culture.

Relationship vs. Task Orientation- The United Kingdom is not a detail oriented society. The process is fluid and flexible and changes with environment. Planning time will be shorter. Most importantly the combination of a highly individualistic and curious nation is a high level of creativity and strong need for innovation.

 Cultural Metrics:

Chronemics- Time in the United Kingdom is a monochronic society in which promptness is expected. If a meeting is set to start at noon, it will promptly begin at noon.

Proxemics- The personal zone, in the context of non-verbal proxemics, in the UK is 1.5 to 4 feet.

Haptics- Kissing on public transportation is considered rude and inappropriate.

Occulesics- In the United Kingdom eye contact is typically held for a short time.  Direct eye contact can suggest aggressiveness.

Kenisics- Tapping the side of the forehead in the UK means you are stupid, not smart.




“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web. http://geert-hofstede.com/united-kingdom.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.