High-context vs. Low-context- Hungary is a high-context culture in which most of the information is assumed to be known, common knowledge. There is a lot of nonverbal coding and majority of communication is heavily reliant on nonverbal cues.   

Individualism vs. Collectivism– Hungary is an individualistic society. Meaning that there is a preference for loosely-knit social frameworks in which individuals are expected to only take care of themselves and their immediate families only.

Power distance- Hungary has a low power distance which means that Hungarian style is characterized by: being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers. Power is dispersed and managers count on the experience of their team members to meet goals. Employees expect to be consulted. Control is disliked and attitudes towards managers are informal and on first name basis. Communication is direct and participative.

Uncertainty Avoidance- Hungary has a preference for avoiding uncertainty. Their score is high meaning that uncertainty avoidance is maintained by rigid codes of belief and behavior. There is intolerance for unorthodox behavior and ideas. In high uncertainty avoidance cultures there is an emotional need for rules, even if the rules never seem to work, time is money, people have an inner urge to be busy and work hard, precision and punctuality are the norm, innovation may be resisted, security is an important element in individual motivation.

Masculinity vs. Femininity- Hungary is a masculine society. In masculine societies people “live in order to work”, managers are expected to be decisive and assertive, there is an emphasis on equity, competition and performance; conflicts are resolved by fighting them out.

Relationship vs. Task Orientation Hungary is a task orientated society. There is not much emphasis on leisure time and control the gratification of their desires. People with this orientation have the perception that their actions are restrained by social norms and feel that indulging themselves is somewhat wrong.

 Cultural Metrics:

Chronemics- Hungary is a monochronic culture meaning that punctuality is expected and meetings follow a set agenda.

Proxemics- In Hungary, people stand further than elbow length but close enough to touch wrists.

Haptics- Hungarian close friends and relatives greet each other by kiss on each cheek provided that at least one of them is a woman. Hungarian men greet each other with a handshake, which is different than a Western handshake. A Hungarian handshake consists of a grab; you do not actually shake hands, just grab. The grab does not take longer the one or two seconds.

Occulesics- Hungary is what experts call a low-look culture. Children in these cultures learn that it is rude to look too long at another person

Kenisics- Countries like Hungary use gestures when they are excited, want to communicate over long distances, or to insult each other.



“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web http://geert-hofstede.com/hungary.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.