Political

Hungary has a parliamentary republic type of government. The members of the National Assembly hold the decision making power, followed by the President of the Republic. The political institutions are very strong. Most of the decision-making comes from the National Assembly, president, and prime minister.  The dominant political party is the conservative party Fidesz, however Hungary does have two other parties but are not as prominent as the conservative party. The public plays a small role in the decision-making processes. Our client does not fit into the political power structure.

Economic

Hungary has an open economy and is part of the European Union’s single market. The level of economic development in Hungary is developed; it has a medium-size, high-income economy. The economic decision-making is not as centralized as the political aspect.  About 80 percent of the gross domestic product in Hungary comes from the private sector.  Our client fits into the private sector of the economic structure.

Mass Media

The Hungarian mass media is developed. The different media outlets are newspapers, dailies, weeklies, magazines, radio, mobile phones, and Internet. The political power base and the mass media are heavily tied, most of the media coverage has to do with politicians and politics even when it does not relate. The mass media economics are heavily reliant on money from advertisers, which tends to be from political figures or establishments. The most frequently medium used is television, 98 percent of all households have a television. The credibility the media holds with the public is rather low, but especially with other countries Hungary has low credibility. It would rely on the media in terms of marketing and outreach however it will be very challenging to gain coverage in a mass media system that mainly covers political aspects.

Infrastructure

The level of communication is highly developed and it can be reliable in the aspect of business marketing and so on.  Hungary has developed roads and public transportation in major cities that aid in commutes and traveling. Technological capabilities exist to support different industries like mining, textile development, and pharmaceuticals; they are reliable. Getting coverage of client in the Hungarian media will be very hard, because there is no tie to politics or politicians; we would have to very creative in our marketing and outreach for different media mediums. 

Legal structure

The “rule of law” written by recent legislations have weakened it. The legal and political power-based have very strong ties. There are no specific legal codes concerning communication activities for our client to adhere to currently. A legal advisor is recommended.

Social structure

The dominant religion in Hungary is Roman Catholic. The literacy rate in Hungary is 99 percent.  For the most part Hungary is a homogeneous population. About 83 percent of the population identifies as Hungarians, however people are able to declare more than one ethnicity.  The division among people in Hungary primarily comes from people who belong/identify as Roma or Romani and the rest of the population. Most of population resides in urbanized areas, however there is a rural population.

 

References:

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

http://europa.eu/about-eu/countries/member-countries/hungary/index_en.htm

http://gotohungary.com/general-information/-/content/13008/1/hungary-general-information-about-hungary

 

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