Political

Ghana is a sovereign state and unitary presidential constitutional.  The decision making power comes from collective agencies instituted in Ghana. There is an executive, legislative, judiciary, and council of state that partake in the decision making, with the president at the helm. The political institutions can be fickle as they experience a lot of instability internally. Ghana has two political parties that dominate, the National Democratic Congress and the New Patriotic Party. These two parties are in constant competition making it difficult to pass laws regulations, “achieve electoral success” because they are inconstant discontent with the other party. The citizens vote for their leaders. Our client does not fit into the political power structure, as they will be in the private sector.

Economic

Ghana is an economic powerhouse over the years experiencing fast economic growth becoming a leading provider of petroleum and natural gas and holding the number one spot as the world’s largest gold and diamond producers. The government holds a decent amount of power, however it has experienced turmoil in recent years because of corruption scandals. A large part of the economic decision making comes from the government The relationship between private and public sectors is a difficult one as Ghana’s public sector is a corrupt one (according to the Transparency International’s Corruption Perception index).  Our client would have fit into the private sector of the economic structure.

 Mass Media

The mass media has a low development in the sense that many of the different modes of communications have low funding. Ghana has newspapers, radio and television stations and Internet. The relationship between the mass media, political, and economic base are all tied together. Newspaper reports practice self-censorship and take bribes because they are paid so little, newspapers are also owned by a few political figures. There are privately owned and government newspapers. About 91 percent of the population uses the Internet, it is the medium most frequently used. The credibility of the media with public is rather low as they are aware of state of the media (bribes, government owned publications, etc.). In this instance the mass media would be used to promote and market the opening of Nordstrom however, our client will have to be careful in the television stations, newspapers, radio stations in which it chooses to advertise.

 Infrastructure

Ghana has good level of communication, however it is not very reliable. The technological capabilities exist the most used is the Internet with about 91 percent of the population having access to it. There is a lot of corruption in the business world, our client would have to be sure that they are participating with the right institutions and adhering to set regulations and laws.

Legal structure

The rule of law is written into the constitution of Ghana and under other decrees for political institutions and legal systems, however it is not always followed or upheld. The relationship between the legal system and the political power base is a weak one. The Ghana political power base has experienced a lot of difficulties trying to uphold the legal system regulations.  There are no legal codes that directly affect the client and legal and business advisor are strongly needed to enter the Ghana business world.

Social structure

Ghana’s dominant religion is Christianity. The literacy rate in Ghana is between 80-82 percent about 50-52 percent of the population finishes the secondary education level. About 52 percent of Ghana’s population lives in an urban area. Ghana is a multicultural country with various native groups and large influxes of immigration.

 

http://www.unicef.org/infobycountry/ghana_statistics.html#103

http://www.ghana.gov.gh

 

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