High Context vs. Low Context- The United Arab Emirates is a high context culture meaning is expected to be understood or known, non-verbals are important in communication.

Power distance

- The United Arab Emirates scores high on this dimension of power distance which means that people accept a hierarchical order in which everybody has a place and which needs no justification or explanation. Inequality and centralization is the norm and, subordinates are expected to be told what to do.

- The United Arab Emirates is a collectivist society. This is means that long-term commitment to the member ‘group’, be that a family, extended family, or extended relationships. Loyalty in a collectivist culture is very important, and over-rides societal rules and regulations that would be strictly followed in an individualistic society. The collective society is based on strong relationships where everyone takes responsibility for others in their group.

Masculinity vs. Femininity
- The United Arab Emirates scores 50 on this dimension and can be considered to be neither masculine nor feminine. This means that motivation to perform well and be the best are important, but so does liking what you making it a ‘neither’ in the category of masculinity and femininity.

Uncertainty avoidance- United Arab Emirates scores 69 on uncertainty avoidance it means that there are rigid codes of belief and behavior. It also means that there is an intolerance of different behaviors and ideas. Countries with high uncertainty avoidance have emotional need for rules, time is money, and punctuality is expected and security is an important element in individual motivation.

Relationship vs. task orientation- Similar to the dimension of masculinity/femininity, the score in the UAE is hard to pin point as it values both relationships and completing tasks.

Cultural Metrics:

Chronemics- Punctuality is very important in the UAE, if a meeting is set to start at noon, it will start at noon.

Proxemics- The cities, such as Dubai are densely populated, personal space is comprised of a smaller person-to-person distance, but that may change once out of those areas.

Haptics- Do not extend your hand to shake a woman’s hand, if you are man, unless she initiates it.

Occulesis- Keep eye contact on the person speaking, occasionally look away. However, when dealing with bosses or superiors a lowered gaze may be more suitable.

Kenisics- Do not show the soles of your feet or shoes while sitting it is considered an insult.


“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web. http://geert-hofstede.com/unitedarabemirates.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.