Japan’s political system is made up of a parliamentary system with a constitutional monarchy. The Prime Minister, Shinzō Abe and head of Cabinet are the main decision makers in the Japanese political system. The political institutions are strong, with four main political parties, though Liberal Democratic Party and Democratic Party of Japan dominate. The public plays a general role in the decision-making like in other parliamentary systems.


Japan holds the third spot as the largest economy in the world, with an immense purchasing power; Japan dominates many industries, like the automobile and technology industries. The Japanese economy is very strong and developed, a lot of its strength has come from decades prior in which the government invested and prompted the development of the private sector propelling its economy to become a powerhouse. Nordstrom could have a successful venture into Japan and like any move would have to be strategic in way in which it enters the retail industry in Japan, as they would encounter many competitors.

Mass Media

The level of development of the mass media in Japan is high. Japan holds the first place in newspaper circulation reaching about 587 out of 1,000 copies. The media outlets consist of radio, newspapers, television, social media, etc. However, most of the information that reaches the general population is by newspaper closely followed by television. The media is highly commercialized and helps the economic growth of the Japanese industries. The media, especially newspapers do not serve as a “watchdogs” to its public the coverage is one that adheres to the social norms of maintaining harmony and respectful boundaries. Our client, Nordstrom would depend on the mass media when it came to marketing and advertising.


Japan is a highly developed country with a strong developed economy making it a first world country. The level of communication is fast, dependable, and tightly knit; the five major television networks are all tied to at least one of the major national newspapers (Freitag & Stokes, 146). These networks are “privately owned and highly commercialized” (Freitag & Stokes, 146). Japan also has one of the fastest and reliable public transportation system its monorail system is world famous. Highly developed and a leader in electronic and technological developments Japan possess some of the best developments in the field.

Legal structure

The “rule of law” is written into all legal systems in Japan is adhered, because of its strong ties social norms and expectations. The legal system and political power base work well together, as both are expected to adhere to the rules and regulations that are implemented. There are no specific legal codes that directly affect our client, however a legal advisor is needed to conduct a successful business transition into the Japanese market.  

Social structure

The official religion in Japan is Shinto, but Buddhism is a major religion as well; Shinto and Buddhism are the dominant religions. The general level of education is very high as there a 99 percent literacy rate and 99 percent completion of secondary school. Japan, is known as a highly homogeneous population, as less than one percent of the population is not Japanese. The majority of the Japanese population resides in major cities/ metropolitan areas with less than 5 percent of the population residing in rural areas.


Freitag, Alan, and Ashli Quesinberry Stokes (2009). Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY, Print.