Nordstrom Media Monitoring: March 5, 2014- March 11, 2014

What Nordstrom can learn from Target’s Canadian experiment

March 12, 2014

Krystina Gustafson

CNBC

http://www.cnbc.com/id/101481503

Summary: Target’s experience in Canada can help Nordstrom avoid mistakes that they made as they entered the Canadian market.

Relevance: Super important for our client to study this carefully for their Canadian expansion, but also for the move to Dubai.

Lulu Guinness to open first store in Dubai

March 12, 2014

La Moda Dubai

http://www.lamodadubai.ae/2014/03/lulu-guinness-to-open-first-store-in-dubai/

Summary: British designer to open its first store in Dubai.

Relevance: There has been a lot of recognition towards Dubai from designers and stores which is a good sign for our client.

Fashion Forward Season 3 returns to Dubai

March 11, 2014 

Gulf News

http://gulfnews.com/life-style/beauty-fashion/fashion-forward-season-3-returns-to-dubai-1.1302449

Summary: The twice-yearly fashion week-style event is back with new and returning designers.

Relevance: Opportunity to work with new local and regional designers to cater to the UAE and regional customers.

 

Karachi fashion: Pakistan’s Javeri glams up runway

February 23, 2014

Emirates 24/7

http://www.emirates247.com/news-in-images/karachi-fashion-pakistan-s-javeri-glams-up-runway-2014-02-23-1.539165

Summary: Pakistani fashion is influential in Dubai.

Relevance: Outreach to work with designers like Javeri.

Dubai resident Arpita Kaur vying for Miss India 2014 crown

March 11, 2014

Emirates 24/7

Shuchita Kapur

http://www.emirates247.com/news/emirates/dubai-resident-arpita-kaur-vying-for-miss-india-2014-crown-2014-03-11-1.541153

Summary: Arpita Kaur, an Indian expat, based in Dubai has been shortlisted as one of the 25 finalists who will be competing for the very prestigious Femina Miss India 2014 title.

Relevance: It would be great to have someone like Ms. Kaur attend the Nordstrom opening show and play apart in the night’s activities.

Cultural Metrics: The United States of America

High context vs. Low context – The United States is a low-context culture meaning that communication is explicit and there is very little reliance of non-verbal communication; informal, direct and participative to a degree.

Individualism vs. Collectivism- The United States society is a highly individualistic one, in which the self is more important the collective group. The society is loosely-knit in which the expectation is that people look after themselves and their immediate families only and should not rely on authorities for support. There is also a high degree of geographical mobility in the United States. Americans are the best joiners in the world; however it is often difficult, especially among men, to develop deep friendships.

Power distance- The U.S. has a low power distance with the premise of “liberty and justice for all.” This is evident and an explicit emphasis on equal rights in all aspects of American society and government. Within American organizations, hierarchy is established for convenience, superiors are accessible and managers rely on individual employees and teams for their expertise. Both managers and employees expect to be consulted and information is shared frequently.  Americans are accustomed to doing business or interacting with people they don’t know well. Consequently, Americans are not shy about approaching their prospective counterparts in order to obtain or seek information. In the business world, employees are expected to be self-reliant and display initiative.  Also, within the exchange-based world of work we see that hiring, promotion and decisions are based on merit or evidence of what one has done or can do.

Uncertainty Avoidance- The U.S. society scored low on the uncertainty avoidance metric, meaning that they are open to new ideas, innovation, and are willing to try something new or different; it can pertain to food, business practices, or technology. They are more tolerant of different ideas, opinions, and the freedom to express yourself is very prominent.

Masculinity vs. Femininity- The U.S. is a masculine culture and it is seen in typical American behavioral patterns. This can be explained by the combination of a high masculine drive and the most individualistic drive in the world. In other words, Americans, show their masculine drive individually.

Relationship vs. Task Orientation– The U.S. is task orientated culture in which meeting goals and deadlines are more important than building relationships with people.

Cultural Metrics:

Chronemics- Time in the United States is linear meaning that business and other activities that pertain to time occur that the time they are set to start; Monochronic society

Proxemics- Americans have large personal space areas (personal bubbles), especially in public spaces. Don’t stand too close to people while you wait in line for coffee or check-out stands.

Haptics- Excessive kissing and overly touchy behavior is not favorable in the United States.

Occulesis- When someone is speaking you are expected to keep eye contact with the speaker; it shows that you are attentive and interested.

Kenisics- Raising the middle finger and no other digits is a sign of insult and highly offensive.

References:

“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web http://geert-hofstede.com/united-states.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

 

The United States of America

Political

The U.S. is a constitutional democracy. The decision making power is held primarily by the branches of government, judicial, legislative, and executive. The political institutions are very strong. The institutions play a check and balance in the decision-making process. The political divisions are apparent. The relationship between the political parties is a strained one. There are two major political parties: Democrats and Republicans. The public elects political candidates and votes on issues. Our client does not fit into the political power structure.

Economic

The United States is market-oriented economy. The level of economic development is really high; the United States economy is one of the most powerful in the world.  Most economic decision-making power comes from private individuals and business firms, and the federal and state governments buy needed goods and services from the private marketplace. The private sector is larger than the public sector. Our client fits into the private sector.

Mass Media

The mass media is highly developed in the United States. Television, Internet, magazines, newspapers, film, radio, and blogs.  There are some mass media outlets that are strongly correlated to the political power base. Fox News is known for being Republican/conservative. The relationship between mass media and economic power is a strong one; the mass media is a billion dollar industry. The medium most frequently used in the United States is the Internet. The media has a good credibility with the public. Our client will rely on the mass media for marketing and advertising purposes.

Infrastructure

The United States has a highly developed economy and communication system. Roads and public transportation are reliable. It has developed and advanced technological capabilities that are reliable.

Legal structure

The “rule of law” is written. The relationship between the legal system and political power base is a good one. There are no specific legal codes that are applicable to our client’s communication activities. A legal advisor is suggested, but not necessary.

Social structure

The dominant religion is Christianity. The literacy rate in the United States is 99 percent.  The U.S. population is heterogeneous. The division of between the population comes from race and ethnicity. The United States population is 82 percent urban and 18 percent is rural.

References:

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

http://www.whitehouse.gov/our-government

http://www.economywatch.com/world_economy/usa/structure-of-economy.html

Nordstrom Media Monitoring: February 25- March 4, 2014

Nordstrom Rack opens second location in San Francisco

March 6, 2014

ABC San Francisco

http://abclocal.go.com/kgo/story?section=news/local/san_francisco&id=9457095

Summary: San Francisco now has its second Rack store.

Relevance: There has been a lot of press around the closing of two branches, signaling that there may be financial issues. However, this shows otherwise there is growth and expansion happening in the company.

A 12-Year-Old Certified Genius Just Got A Clothing Line At Nordstrom

March 6, 2014

Ashley Lutz

http://www.businessinsider.com/isabella-rose-taylors-nordstrom-launch-2014-3#ixzz2vJAHI734

Summary: Isabella Taylor will launch her clothing line with Nordstrom this coming fall.

Relevance: Our client is moving towards advertising more towards different demographics that usually would not be found at Nordstrom.

Dubai firm on becoming fashion capital of the world

February 15, 2014

Associated Press

http://gulftoday.ae/portal/ed36f58a-a966-42e0-9407-c7de29e95efd.aspx

Summary: The city has its eyes set on the multi-billion-dollar-a-year global fashion industry.

Relevance: There is a strong interest locally and internationally to make Dubai the next fashion capital; which is good news for our client.

In struts Chanel: King Karl eyes Dubai as next fashion capital

March 7, 2014

Ahlya Fateh

http://english.alarabiya.net/en/views/news/world/2014/03/07/In-struts-Chanel-King-Karl-eyes-Dubai-as-next-fashion-capital.html

Summary: The launch of the Chanel Cruise Collection in Dubai is causing major recognition of the city and is well underway of becoming the next fashion capital.

Relevance: There is a strong interest locally and internationally to make Dubai the next fashion capital; which is good news for our client.

Highlights from London Fashion Week

March 06, 2014

Emma Dance

Bath Chronicle

http://www.bathchronicle.co.uk/Highlights-London-Fashion-Week/story-20719056-detail/story.html#ixzz2vJHMb06X

Summary: 77 designers showcased their Autumn/Winter 2014 collections at London Fashion Week.

Relevance: It would of interest to explore how the development of the London fashion industry developed to be an economic strength. Dubai could be like London, carrying unique fashion and economic power.

 

Cultural Metrics: The United Kingdom

High-context vs. low-context- The United Kingdom is a low-context culture, meaning that communication is explicit and there is very little reliance of non-verbal communication.

Individualism vs. Collectivism- The United Kingdom is one of the highest individualistic societies in the world, beaten by Australia and the USA. The British are a highly individualistic and private people. Children are taught from an early age to think for themselves and to find out what their unique purpose in life is and how they uniquely can contribute to society. The route to happiness is through personal fulfillment.

Power distance- The UK sits in the lower rankings of power distance its society believes that inequalities among people should be minimized. It interesting as research shows a lower power distance is found among the higher class in Britain than those classified in the working classes. A sense of fair play drives a belief that people should be treated in some way as equals.

Uncertainty Avoidance- The United Kingdom has a low score on uncertainty avoidance which means that as a nation they are happy to wake up not knowing what the day brings and they are happy to ‘make it up as they go along’ changing plans as new information comes to light. The British are comfortable in ambiguous situations – the term ‘muddling through’ is a very British way of expressing this. There are generally not too many rules in British society, but those that are there are adhered.

Masculinity vs. Femininity- Britain is a masculine society; highly success oriented and driven. This indicates that the society is driven by competition, achievement and success, with success being defined by best in field. A key point of confusion for the foreigner lies in the apparent contradiction between the British culture of modesty and understatement which is at odds with the underlying success driven value system in the culture.

Relationship vs. Task Orientation- The United Kingdom is not a detail oriented society. The process is fluid and flexible and changes with environment. Planning time will be shorter. Most importantly the combination of a highly individualistic and curious nation is a high level of creativity and strong need for innovation.

 Cultural Metrics:

Chronemics- Time in the United Kingdom is a monochronic society in which promptness is expected. If a meeting is set to start at noon, it will promptly begin at noon.

Proxemics- The personal zone, in the context of non-verbal proxemics, in the UK is 1.5 to 4 feet.

Haptics- Kissing on public transportation is considered rude and inappropriate.

Occulesics- In the United Kingdom eye contact is typically held for a short time.  Direct eye contact can suggest aggressiveness.

Kenisics- Tapping the side of the forehead in the UK means you are stupid, not smart.

 

 

References:

“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web. http://geert-hofstede.com/united-kingdom.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

http://www.tripadvisor.com/Travel-g186216-c1539/United-Kingdom:Tips.On.Gestures.And.Language.html

http://www.bbc.com/news/blogs-magazine-monitor-24160297

The United Kingdom

Political

The United Kingdom’s political structure is a constitutional monarchy and Commonwealth realm. The prime minister and cabinets hold the decision making power. The political institutions are very strong and the decision making process is mainly fulfilled by the prime minister, Cabinet, and House of Commons. The political parties in the United Kingdom are the conservatives, labor, and liberal democrats. The public participates in the election of the prime minister and House of Commons. Our client does not play a role in the political power structure.

Economic

The United Kingdom has a free economy market. Its economy is highly developed and also has one of the most globalized economies in the world. The economic power that the government holds are in large programs like those of aerospace engineering. The private sector is made up of services and ranges in fields. The relationship between the private and public sector is a good one. The fashion industry is a vital part of the economic in the United Kingdom; falls under the private sector of the economy.

Mass Media

The United Kingdom’s mass media is high developed. Television, radio, newspapers, magazines, film, and Internet are the different media outlets. The relationship between the mass media and the political power there are very prominent ties between political parties and mass media like newspapers. The mass media and economic power base have a strong relationship. The mass media has an important role in the economic sector as it generates large revenue. The medium most frequently used in the United Kingdom is television. The credibility that the media holds with the public is a good one. Our client would rely on the media for marketing purposes and campaigning.

Infrastructure

The United Kingdom is a highly developed country. The level of communication is highly developed and reliable. The United Kingdom has an advanced metro system and sophisticated public transportation system. It has very advanced technological capabilities and are reliable.

Legal structure

The “rule of law” is written. There is a good relationship between the legal and political power base. The United Kingdom has strict regulations against product advertising that does not depict the product honestly. A legal advisor is not needed, but recommended.

Social structure

The dominant religion is Christianity. The general population has completed five or more years of school. About 99 percent of the population is literate. The United Kingdom is a homogeneous population. The division among the people comes from geographic locations. 80 percent of the United Kingdom population is urban.

Nordstrom Media Monitoring: February 18 – February 24, 2014

Building a fashion design district in luxe Dubai

February 23, 2014

Aya Batrawy

The Associated

http://www.newsday.com/business/building-a-fashion-design-district-in-luxe-dubai-1.7137832

Summary: This new project will create a luxurious shopping district offering new employment opportunities and help UAE based fashion designers.

Relevance: This new shopping center is an opportunity for our client to open a location in a center that is projected to place Dubai on the Middle East fashion map. It may be a better opportunity than opening in the current shopping strip in Dubai.

 

4 first in UAE stores to shop at this weekend

La Moda Dubai

February 22, 2014

http://www.lamodadubai.ae/2014/02/4-first-in-uae-stores-to-shop-at-this-weekend/

Summary: Top best stores to shop at in Dubai.

Relevance: For a client, being mentioned in a similar list would be very important to bring in clients that may be hesitant shopping at Nordstrom.

  

Nordstrom store design at Mayfair approved by Wauwatosa panel

Sean Ryan

February 28, 2014

http://www.bizjournals.com/milwaukee/blog/real_estate/2014/02/nordstrom-store-design-at-mayfair.html

Summary: Nordstrom store will be built at  Mayfair mall in Wauwatosa; expected to open in fall 2015.

Relevance: In the last couple of weeks there has been a lot of press around the closing of two branches, signaling that there may be financial issues. However, the opening of this store shows otherwise; there is growth and expansion happening in the company.

 

For Carrie Bradshaw, a shoe (line) to call her own

Jocelyn Noveck

Business Week

February 28, 2014

http://www.businessweek.com/ap/2014-02-28/for-carrie-bradshaw-a-shoe-line-to-call-her-own

Summary: Sarah Jessica Parker is launching her shoe line today, February 28, 2014.

Relevance: It has been a highly anticipated collection that is being well received and reviewed.

Fashion’s billions boosting Britain’s economy 

David Craik

February 15, 2014

http://www.express.co.uk/finance/city/459864/Fashion-s-billions-boosting-Britain-s-economy

Summary: The fashion industry has a powerful role in the English economy.

Relevance: While Dubai thrives in economics, it would be interesting to research the impact that the fashion industry has in the UAE economy.

Cultural Metrics: Hungary

High-context vs. Low-context- Hungary is a high-context culture in which most of the information is assumed to be known, common knowledge. There is a lot of nonverbal coding and majority of communication is heavily reliant on nonverbal cues.   

Individualism vs. Collectivism– Hungary is an individualistic society. Meaning that there is a preference for loosely-knit social frameworks in which individuals are expected to only take care of themselves and their immediate families only.

Power distance- Hungary has a low power distance which means that Hungarian style is characterized by: being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers. Power is dispersed and managers count on the experience of their team members to meet goals. Employees expect to be consulted. Control is disliked and attitudes towards managers are informal and on first name basis. Communication is direct and participative.

Uncertainty Avoidance- Hungary has a preference for avoiding uncertainty. Their score is high meaning that uncertainty avoidance is maintained by rigid codes of belief and behavior. There is intolerance for unorthodox behavior and ideas. In high uncertainty avoidance cultures there is an emotional need for rules, even if the rules never seem to work, time is money, people have an inner urge to be busy and work hard, precision and punctuality are the norm, innovation may be resisted, security is an important element in individual motivation.

Masculinity vs. Femininity- Hungary is a masculine society. In masculine societies people “live in order to work”, managers are expected to be decisive and assertive, there is an emphasis on equity, competition and performance; conflicts are resolved by fighting them out.

Relationship vs. Task Orientation Hungary is a task orientated society. There is not much emphasis on leisure time and control the gratification of their desires. People with this orientation have the perception that their actions are restrained by social norms and feel that indulging themselves is somewhat wrong.

 Cultural Metrics:

Chronemics- Hungary is a monochronic culture meaning that punctuality is expected and meetings follow a set agenda.

Proxemics- In Hungary, people stand further than elbow length but close enough to touch wrists.

Haptics- Hungarian close friends and relatives greet each other by kiss on each cheek provided that at least one of them is a woman. Hungarian men greet each other with a handshake, which is different than a Western handshake. A Hungarian handshake consists of a grab; you do not actually shake hands, just grab. The grab does not take longer the one or two seconds.

Occulesics- Hungary is what experts call a low-look culture. Children in these cultures learn that it is rude to look too long at another person

Kenisics- Countries like Hungary use gestures when they are excited, want to communicate over long distances, or to insult each other.

 

References:  

“THE HOFSTEDE CENTRE.” Cultural Insights. N.p., n.d. Web http://geert-hofstede.com/hungary.html

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

http://www.fmph.uniba.sk/fileadmin/user_upload/editors/fakulta/pracoviska/kjp/klatikova/anglictina/Body_language-main1.pdf

Hungary

Political

Hungary has a parliamentary republic type of government. The members of the National Assembly hold the decision making power, followed by the President of the Republic. The political institutions are very strong. Most of the decision-making comes from the National Assembly, president, and prime minister.  The dominant political party is the conservative party Fidesz, however Hungary does have two other parties but are not as prominent as the conservative party. The public plays a small role in the decision-making processes. Our client does not fit into the political power structure.

Economic

Hungary has an open economy and is part of the European Union’s single market. The level of economic development in Hungary is developed; it has a medium-size, high-income economy. The economic decision-making is not as centralized as the political aspect.  About 80 percent of the gross domestic product in Hungary comes from the private sector.  Our client fits into the private sector of the economic structure.

Mass Media

The Hungarian mass media is developed. The different media outlets are newspapers, dailies, weeklies, magazines, radio, mobile phones, and Internet. The political power base and the mass media are heavily tied, most of the media coverage has to do with politicians and politics even when it does not relate. The mass media economics are heavily reliant on money from advertisers, which tends to be from political figures or establishments. The most frequently medium used is television, 98 percent of all households have a television. The credibility the media holds with the public is rather low, but especially with other countries Hungary has low credibility. It would rely on the media in terms of marketing and outreach however it will be very challenging to gain coverage in a mass media system that mainly covers political aspects.

Infrastructure

The level of communication is highly developed and it can be reliable in the aspect of business marketing and so on.  Hungary has developed roads and public transportation in major cities that aid in commutes and traveling. Technological capabilities exist to support different industries like mining, textile development, and pharmaceuticals; they are reliable. Getting coverage of client in the Hungarian media will be very hard, because there is no tie to politics or politicians; we would have to very creative in our marketing and outreach for different media mediums. 

Legal structure

The “rule of law” written by recent legislations have weakened it. The legal and political power-based have very strong ties. There are no specific legal codes concerning communication activities for our client to adhere to currently. A legal advisor is recommended.

Social structure

The dominant religion in Hungary is Roman Catholic. The literacy rate in Hungary is 99 percent.  For the most part Hungary is a homogeneous population. About 83 percent of the population identifies as Hungarians, however people are able to declare more than one ethnicity.  The division among people in Hungary primarily comes from people who belong/identify as Roma or Romani and the rest of the population. Most of population resides in urbanized areas, however there is a rural population.

 

References:

Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.

http://europa.eu/about-eu/countries/member-countries/hungary/index_en.htm

http://gotohungary.com/general-information/-/content/13008/1/hungary-general-information-about-hungary

 

Nordstrom Media Monitoring: February 11- February 17, 2014

Indian Designer Rahul Mishra Nabs the Spotlight with International Woolmark Prize

Sharon Feiereisen

February 21, 2014

The Fashion Spot

http://www.thefashionspot.com/runway-news/378795-indian-designer-rahul-mishra-naps-the-spotlight/

Summary: Rahul Mishra wins the International Woolmark Prize placing him in a high profile category of winners like, Yves Saint Laurent and Karl Lagerfeld.

Relevance: Mishra will be selling his winning collection at high-end retailers like Saks Fifth Avenue; it is in the interest of our client to make it a priority to bring regional designers into Nordstrom Dubai.

For Dubai, fashion means business as it vies to be next trend-setting capital

By Associated Press

February 17, 2014

http://www.cleveland.com/business/index.ssf/2014/02/for_dubai_fashion_means_busine.html

Summary:  Dubai is working towards becoming the next fashion capital.

Relevance: The acknowledgement and coverage that is coming from different sources, internationally and nationally, is a very good sign for our client and their business endeavors.

Nordstrom Rack To Open In Reno

Press Release

February 19, 2014

http://www.marketwatch.com/story/nordstrom-rack-to-open-in-reno-2014-02-19?reflink=MW_news_stmp

Summary: Nordstrom will be opening its first Nordstrom Rack in Reno, Nevada.

Relevance: There has been a lot of press around the closing of two branches, signaling that there may be financial issues. However, this shows otherwise there is growth and expansion happening in the company.

Dubai fashion retailer Iconic entering Qatar this year

By Waheed Abbas

February 16, 2014

http://www.emirates247.com/dubai-fashion-retailer-iconic-entering-qatar-this-year-2014-02-16-1.538441

Summary: Dubai retailer will be expanding to Qatar in the year 2014.

Relevance: The retailer has a strong presence in the UAE and they are experiencing opportunities to expand further. It is a great sign for our client that other large retailers in the UAE are able to expand into other markets near by.

Mall of the Emirates redeveloped Fashion District make space for more brands

By Sarah Algethami

February 17, 2014

http://gulfnews.com/business/retail/mall-of-the-emirates-redeveloped-fashion-district-make-space-for-more-brands-1.1292323

Summary: There has been redevelopment in the Mall of Emirates to have more space for more brands. It is now in its second phase of redevelopment, which is projected to cost 1 billion Dh. The project is set to be completed in early 2015.

Relevance: Dubai is undergoing development and redevelopment of structures to accommodate growth the retail and fashion is experiencing. Again, great sign for our client’s expansion to Dubai.

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